Beautiful and rare, diamonds are desired for their sparkle and message
of love. When you buy a diamond there are four points that you should
consider, CUT, COLOR,
CLARITY, and CARAT
WEIGHT, collectively known as the Four C’s.

Cut refers to the symmetry and proportions of the stone; it is what
gives the diamond its sparkle. There are many diamond shapes to choose
from. Whatever shape and quality you prefer, a Laboratory Report should
be a requirement for your engagement ring or any significant diamond
purchase. The cut of a diamond refers to its proportions. Of the 4C's,
the cut is the aspect most directly influenced by man. The other three
are dictated by nature.
Quite often the cut of a diamond is confused with its shape. Diamonds
are cut into various shapes depending upon the original form of the
uncut diamond, which is referred to as “rough.” Whatever
the shape, a well-cut diamond is better able to reflect light.
A diamond's ability to reflect light determines its display of fire
and brilliance. Diamonds are usually cut with 58 facets, or separate
flat surfaces. These facets follow a mathematical formula and are placed
at precise angles in relation to each other. This relationship is designed
to maximize the amount of light reflected through the diamond and to
increase its beauty.

The most desirable diamonds are colorless. The best color is D, which
is almost clear white; the color scale descends from there through the
alphabet toward Z, moving further away from colorless toward yellow
or brown tints. The best color is no color. Diamonds allow light to
be reflected and dispersed as a rainbow of color. This light dispersion,
or color flash, has no effect on the technical grading of color. The
absolute finest colorless stone carries a D rating, descending through
each letter of the alphabet to Z, designating a diamond of light yellow,
brown, or gray. This body color may be caused by the presence of trace
elements, such as nitrogen, within the atomic framework of the carbon
crystal. These trace elements are so minute that they are scientifically
measured in parts per million (ppm). As the body color becomes more
intense, the grade for color descends the scale. These gradations are
so minute and precise that discerning a single grade (even by an expert)
under less than ideal laboratory conditions is extremely difficult.
It is always best to compare diamonds graded by either the Gemological
Institute of America (GIA) or the American Gem Society (AGS) for accurate
color grading. When directly comparing diamonds for color, most consumers
are unable to detect a difference unless they are at least two or three
color grades apart. We recommend selecting a diamond with a color grade
of K or better.

It is often surprising to learn that diamonds also occur by rare accidents
of nature in shades of pink, blue, green, amber, or even red. These
rarely occurring colors are referred to as fancies and are evaluated
by a different set of color standards. These standards take into consideration
various factors such as hue and saturation. Fancy colored diamonds
are the most expensive because of their extreme rarity. Some fancy
colors can cost hundreds of thousands of dollars for diamonds of one
carat or less!

Fluorescence is not directly related to a diamond’s color. This
separate characteristic refers to the diamond’s ability to fluoresce
under ultraviolet (UV) light. Our sun emits some UV light, but it
is usually not great enough to detect fluorescence. The most common
source of UV is a black light. When exposed to UV light, many diamonds
will give off a distinctive glowing blue coloration. Although fluorescence
may be displayed in various colors, blue is the most common in diamonds.
The fluorescence of a diamond is defined by its intensity as either
None, Faint, Medium, Strong, or Very Strong. Although fluorescence
is a characteristic that can be measured, it is seldom an issue when
selecting a diamond.

Diamonds have small imperfections in them known as inclusions;
the fewer inclusions, the more valuable the stoneAlmost all diamonds
contain very tiny natural birthmarks known as inclusions. To determine
a diamond's clarity, an expert views it under 10 power magnification.
In addition to internal inclusions, surface irregularities are referred
to as blemishes. These two categories of imperfections-inclusions (internal)
and blemishes (external)-make up clarity.
The fewer the imperfections, the rarer and more valuable the diamond.
Many inclusions are not discernable to the naked eye and require magnification
to become apparent. A laboratory-certified clarity rating of SI2 represents
the point at which inclusions are technically not apparent to the average
naked eye.
Contrary to popular belief, higher clarity does not always mean more
beautiful. If the inclusions are not visible to the naked eye, a higher
clarity does not really improve the appearance of a diamond but rather
the rarity and price. A higher clarity is more desirable and valuable,
but knowing that you have selected the right clarity for the right reasons
is most important. We recommend a clarity of SI2 or better.
Clarity is graded using a very precise and complex method of evaluating
the size, location, and visibility of inclusions. The diagrams to the
right show a top view of a round diamond. The inclusions, shown in red,
are an approximate sample for each clarity rating. The plotted inclusions
may not be actual size for display purposes. Remember, the inclusions
depicted in red are not visible to the average naked eye until the I1-I3
clarities. Below is the technical clarity scale with a description of
each term.

The Carat Weight is the size of the stone. The word carat comes from
the carob seeds that were used to balance scales in ancient times. Most
people compare carat weight to size. The larger the diamond the more
it weighs. The weight of a diamond is expressed in carats. The word
carat originated from the carob tree or Ceratonia siliqua. The tiny
seeds of this tree are well known for their uniformity and consistent
weight. Traditionally diamonds and gemstones were weighed against these
seeds until the system was standardized, and one carat was fixed at
0.2 grams. One carat is divided into 100 points. A diamond weighing
one quarter of a carat can also be described as weighing 25 points or
0.25 carats. Points are generally not used to describe weights over
one carat. Here are some examples of different weights for round diamonds
and their corresponding sizes. These may not be actual size due to your
monitor. The approximate girdle diameter is displayed in millimeters.
The rarity of a diamond is greatly affected by its size. The rarity
of a 1.00 carat diamond is much greater than twice that of a .50 carat.
Although it only weighs twice as much, the 1.00 carat is statistically
much more difficult (rare) to mine than the .50 carat. For an easy comparison
of price and size, see the table below. Prices are approximate and based
upon D Color, internally flawless, excellent cut.